Final Design 1
Sketch
As there was a saying " Frog under the well" which was normally used to describe those people who do not expose to outside world and do not communicate with others.
However, in this artwork, the well brings different meaning.
Technology and social media have changed the way people communicate with others.
Designing Process
- The round shape were used to draw the hole of the well and also the bottom part of the well. The cloud were formed using the pucker tool
- Fonts used for title and tagline were Gill Sans MT
- Different layers were created for the well, to make it more natural and create a three dimensional feel.
Final Design 2
Sketch
This artwork was referenced to one of the artwork from Cassandre, where the artwork is surrounded by the border with a different color.
Bring two different meanings from this artwork. The surface meaning: the different medium of communications and also the underling meaning: the colourfulness of communications.
Designing Process
The rectangles were first formed
The logo was created using the pathfinder tools and also transform tools.
The font used for the title was serif fonts: Bell MT, in order to create a formal and old typed style and on the other hand carry a huge contrast with the sans serif fonts that were used in the tagline (Berlin Sans FB Demi Bold).
Final Design 3
Sketch
Pyramid was used to portray the different levels of communication styles and its importance as well as how frequent it is carried out in current society. The different social media were used to represent in the different levels of pyramid. Whereas, the people on the both side of the pyramid also brings meaning which indicate that people are actually far apart in real life even though they are engage in communications in virtual world.
Design Process
Sans serif fonts were also used in both title and tagline. Opacity played an important role in this artwork.
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